Welcome to Insight Wells Research (IWR) – a hub where ideas transform into impact and insights shape tomorrow.
Headquartered in the vibrant city of Nairobi, Kenya, and with a footprint across 12+ African countries, we are more than a research company – we are a catalyst for change.
Founded in 2014, IWR was born from a vision to bridge knowledge gaps and power decision-making with data-driven insights. Our journey gained momentum when we partnered with CIO East Africa (now Dx5), the leading voice in ICT research and information across the region. This collaboration ignited our Pan-African mission: to deliver bespoke, high-quality research and information solutions that fuel growth in emerging economies.
Since 2014, we’ve partnered with governments, NGOs, and businesses to unlock opportunities and tackle some of the continent’s most pressing challenges.
With a passionate team of researchers, data scientists, analysts, and strategists, we blend global best practices with local expertise, ensuring every study we deliver is accurate, relevant, and impactful.
At IWR, we don’t just collect data – we decode realities, amplify voices, and co-create solutions. From market research and social research to data analytics, translation, and transcription services, we empower businesses, governments, and organizations to make informed decisions that matter.
With a team of 20 permanent experts and over 300 highly trained field researchers, our strength lies in blending global standards with local intelligence. We’ve built networks and partnerships across 25+ countries, giving our clients unique insights rooted in authentic community perspectives.
We are, in every sense, “Business Minds Who Specialize in Research” – a dynamic team of strategists, analysts, and storytellers committed to unlocking Africa’s potential, one study at a time.
Who We Are
We are a Pan-African market and social research company, headquartered in Nairobi, Kenya, with networks spanning 12+ African countries. Since 2014, we’ve partnered with governments, NGOs, and businesses to unlock opportunities and tackle some of the continent’s most pressing challenges.
With a passionate team of researchers, data scientists, analysts, and strategists, we blend global best practices with local expertise, ensuring every study we deliver is accurate, relevant, and impactful.
What We Do
We provide end-to-end research & data solutions that turn questions into clarity and challenges into opportunities.
- Full-Service Research – Market, social, and policy studies from design to delivery
- Data Collection & Fieldwork – Authentic, reliable, and representative insights across Africa
- Data Analytics – Turning raw numbers into powerful intelligence
- Translation & Transcription – Bridging language gaps across multiple African and global languages
- Specialized Studies – Health, agriculture, GBV, ICT, humanitarian aid, financial inclusion, and more
Every project we undertake is a step toward a future that is informed, inclusive, and sustainable.
Why Choose Us
✔️ Trusted Across Africa – 25+ country partnerships and regional networks
✔️ Diverse Expertise – From ICT and agriculture to health and humanitarian aid
✔️ Tailored Solutions – Research designed for your unique context
✔️ Impact-Driven – Insights that spark action, not just reports
Our Promise
At Insight Wells Research, we believe knowledge is power – but only when it’s transformed into action. That’s why we go beyond data collection to tell stories, reveal opportunities, and craft strategies that create real impact for businesses, communities, and societies.