Research Solutions That Solve Real-World Decision Challenges
Organisations operating in Africa often face uncertainty—about markets, consumers, policy environments, programme performance, and social outcomes. Insight Wells Research provides structured research solutions designed to address these challenges directly, replacing assumptions with evidence and enabling confident decision-making.
Our solutions are organised across Market Research, Trade Research, and Social Research, and can be deployed as standalone studies or integrated programmes.
Market Research Solutions
Solving Market, Brand, and Customer Uncertainty
Trade Research Solutions
Solving Distribution, Execution, and Visibility Gaps
Social Research Solutions
Solving Policy, Programme, and Impact Questions
Social Research
Development actors and public institutions often need credible evidence to justify decisions, measure progress, and demonstrate accountability. Our social research solutions respond directly to these needs.
Knowledge, Attitudes & Practices (KAP) Studies
Our KAP studies assess community knowledge, beliefs, and behaviours to inform communication strategies and intervention design.
Monitoring & Evaluation (M&E)
We deliver structured M&E studies to track performance, measure outcomes, and support adaptive programme management.
Impact Assessments
Our impact assessments evaluate intended and unintended effects of programmes, supporting learning, scaling, and funding decisions.
Political & Opinion Polling
We conduct robust political and opinion polling to inform governance, policy, and public discourse.
Market Research Solutions
Concept & Product Testing
We test concepts, innovations, and product propositions to reduce launch risk, identify improvement areas, and ensure relevance across diverse African consumer segments.
Customer Satisfaction Surveys
Our satisfaction surveys identify service gaps, loyalty drivers, and improvement priorities to support retention and service optimisation.
Customer Segmentation & Profiling
We apply data-driven segmentation to help clients understand distinct customer groups, tailor offerings, and allocate resources more effectively.
Customer Experience & Engagement Studies
We map customer journeys and touchpoints to reveal friction points and opportunities to improve engagement and long-term value.
Brand Health & Market Share Studies
Our brand studies track awareness, consideration, usage, equity, and market share to inform branding and competitive strategy.
Tracker Studies
We design ongoing tracker studies to provide consistent measurement and early warning signals for strategic decision-making.
Media Performance & Effectiveness
We evaluate reach, recall, resonance, and effectiveness across media channels to optimise communication strategies and budgets.
Usage & Attitude (U&A) Studies
Our U&A studies uncover usage patterns, motivations, barriers, and unmet needs to guide innovation and positioning.
Trade Research Solutions
Solving Distribution, Execution, and Visibility Gaps
For organisations facing challenges in route-to-market execution and retail performance, our trade research solutions provide on-the-ground intelligence.
Mystery Shopping
We assess service quality, compliance, and execution through structured mystery shopping programmes.
Retail Audits
Our retail audits measure distribution, visibility, pricing, and compliance across formal and informal retail environments.
Market Census
We conduct comprehensive market censuses to support route-to-market planning, coverage optimisation, and expansion strategy.
How Our Solutions Are Delivered
All solutions are supported by:
- Context-appropriate quantitative and qualitative methodologies
- Strong local field networks
- Ethical research and data governance standards
- Advanced analytics and AI-enabled tools
- Clear, decision-ready reporting
Why Organisations Choose Insight Wells Research
- We address real decision challenges—not just research questions
- Our solutions are designed for African market and social realities
- We combine methodological rigour with practical insight
- We support action, not just analysis
ENGAGE US
Work with Insight Wells Research to deploy research solutions that reduce uncertainty, strengthen strategy, and deliver measurable results across Africa. Our team will help you select the right solutions to address your most pressing challenges.